Speed Scaling™ Blog, Tools And Resources
Now Tell Them What to Do – The Call to Action
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The most important element of any copywriting is the call to action.
After filling the reader's head with images of their wonderful new life that your product or offer is going to give them, you h...
Writing for Your Best Customer
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Your copy isn't for everyone, but it's for someone.
There is someone out there who is endlessly surfing the internet, wishing and hoping that a product like yours exists. If you can only connect w...
Your Spellcheck is Lying to You – Why You Must Proofread Your Copy
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Proofreading your copywriting is a tedious task and one that seems less important nowadays with the miracle of spellcheck.
Just click on spellcheck and let the machine do it for you. The only t...
Words Make Promises - How to Avoid Losing Your Business to a Massive Lawsuit
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It's important that the claims your copy makes deliver on their promises.
This is essential for gaining your customers' trust and keeping them with you. But there's an even more important reason w...
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